Identity and roll-out
Pydar Street
The original brief for this project was to create a logo and brand identity that could be applied to a town centre masterplan bid submission. The logo I created represents the location of the site, Pydar Street, which is positioned in-between a Victorian viaduct and a three-spire cathedral.
The bid was successful and as a result all of the design collateral and consultation material needed to be produced. In order to do this I created brand guidelines to ensure a consistent look and feel across all assets.