Campaign - Radox
With a maturing customer base, Radox wanted to run a multi-channel campaign that pitched their range of bath products to a younger audience and make them reconsider the brand. My response to the brief is a campaign roll out that includes product sampling, OOH, digital, social and culminates in a consumer-facing experiential event; a rooftop hot-tub comedy night. Aimed at the 18-24 market the campaign tone of voice is tongue-in-cheek, full of humour and reminiscent of childhood iconography.